Layla Kabbani

Layla Kabbani is a rising talent in Mudakka's brand strategy team, where she contributes fresh perspectives on brand positioning and narrative development. With a background in communications and cultural studies, she specializes in crafting authentic brand stories that resonate with diverse audiences across the MENA region. Layla brings a unique understanding of evolving consumer values and cultural trends, ensuring Mudakka's brand communications remain both relevant and respectful across different cultural contexts. What makes Layla's approach distinctive is her integration of traditional Middle Eastern storytelling techniques with contemporary brand strategy methodologies. This innovative fusion creates brand narratives with unusual cultural depth and resonance, particularly for campaigns targeting audiences across the Arab world. Drawing from her Lebanese heritage and multicultural upbringing, Layla excels at identifying subtle cultural nuances that impact brand perception and engagement across different communities. Beyond her professional role, Layla is passionate about cultural preservation and digital documentation of Lebanese heritage. She volunteers with initiatives that capture and digitize traditional crafts, stories, and artistic expressions from various Lebanese communities. Layla is also an enthusiastic amateur photographer who documents everyday life in Beirut, finding beauty in ordinary moments that reflect the city's resilience and diversity. Her photo essays exploring the intersection of tradition and modernity in urban Lebanese contexts have been featured in several regional digital publications.